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Colorslice Colorslice's Blogs >> colorslice Main purpose of web site?

What is the main purpose of your web site?

It's more than likely your web site or company literature is there to promote you or your services. But, it's too often the case that your message isn't getting across to the right audience or your intentions aren't clear.

Why aren't my goals being met?

There are too many reasons to list, all dependent of your individual requirements, but we have a few suggestions for you to move over.

Don't choose too many goals. Choose one objective and make it very clear what it is you want. Always finish off with a 'call to action' i.e. "Call us now, for friendly advice and a free quotation"

Get personal, write your text by addressing your reader using the singular 'you' rather than the plural.
Striking up a relationship with your reader is key to persuading them.
Accurately target your audience. Remember, the more you know about your customer, the easier it will be to persuade them.