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Articles: Development | Chairman Speak
- Mr. Sekhar BC
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Some of the lessons that we have learned from our initiatives are as follows -
•You have to start with the customer. Who are you trying to serve?
•We learned that you have to be crystal clear about the problem you are trying to solve? What does value mean to the customer?
•We learned that affordability is a crucial issue in India and in emerging markets, pay per use or EMIs is the best way to make anything affordable for the masses.
•We learned that you have to bring in partners to build the full solutions and that you have to work seamlessly way with each other. Taking the rural project as an example; who all are part of the ecosystem? Government, Telecom companies, Hardware manufacturing companies, Intel, banks like ICICI, ILFS and SBI; Companies like TCS.; many small ISVs.; NGOs like Drishtee, nLogue, SEWA, Tarahaat; Academic institutions, Commercial players such as HLL and ITC eChoupal and training organizations like NIIT.
•We learned that it is critical at every stage to understand how the initiative is going to scale the business. India is known as a graveyard for innovative pilots and we don’t need yet another pilot in 10 villages.
•And most of all we learned that the caliber of talent, of IQ applied to these problems is a crucial determinant of success…
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