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Articles: Business | Remarks of Bill Gates
- Mr. Venkata Ramanamurty Mallajosyula
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If we can really see a problem, which is the first step, we come to the second step: cutting through the complexity to find a solution.
Finding solutions is essential if we want to make the most of our caring. If we have clear and proven answers anytime an organization or individual asks 'How can I help?,' then we can get action - and we can make sure that none of the caring in the world is wasted. But complexity makes it hard to mark a path of action for everyone who cares -- and that makes it hard for their caring to matter.
Cutting through complexity to find a solution runs through four predictable stages: determine a goal, find the highest-leverage approach, discover the ideal technology for that approach, and in the meantime, make the smartest application of the technology that you already have -- whether it's something sophisticated, like a drug, or something simpler, like a bednet.
The AIDS epidemic offers an example. The broad goal, of course, is to end the disease. The highest-leverage approach is prevention. The ideal technology would be a vaccine that gives lifetime immunity with a single dose. So governments, drug companies, and foundations fund vaccine research. But their work is likely to take more than a decade, so in the meantime, we have to work with what we have in hand - and the best prevention approach we have now is getting people to avoid risky behavior.
Pursuing that goal starts the four-step cycle again. This is the pattern. The crucial thing is to never stop thinking and working - and never do what we did with malaria and tuberculosis in the 20th century - which is to surrender to complexity and quit.
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