Suresh Babu vows to take Tollywood to new heights
Hyderabad, July 31 (INN): Immediately after being elected as president of the Andhra Pradesh Film Chamber of Commerce for the year 2011-12, Daggubati Suresh Babu on Sunday vowed to work hard and try to hold the attention of the audience so that the Telugu film industry will not only survive, but also grow.
Mr Suresh Babu, son of Dada Sahib Phalke Awardee D Rama Naidu was speaking after his election as the Film Chambers of Commerce president was confirmed.
The newly elected APFCC chief pointed out that the Telugu film industry is under threat from various quarters, including dubbed Hollywood and Bollywood films, not to mention films from other South Indian languages. 'In order to survive, we not only have to find new ways to hold the audience attention, but experiment with new models,' Mr Suresh Babu said.
He added that among the other aspect where his priorities lie is to gain more recognition at the National and International levels. 'Despite the Telugu film industry being the second most prolific film industry, we have failed to bag many awards at these levels,' Mr Suresh Babu said.
He also vowed to take the Telugu film industry to new heights under his stewardship by tapping into new avenues of revenue generation. 'There is immense potential to generate more revenue. New kinds of media are available now. We have to tap into this sector and generate more revenue and benefit the industry,' Mr Suresh Babu stated.
He also said that the primary concern of the Telugu film industry, piracy, will be one of his focus areas. 'The APFCC will seek the state government's help in dealing firmly with the menace of piracy and get the offenders booked under the Goonda Act on the lines of Tamil Nadu state,' Mr Suresh Babu stated.
Mr Suresh Babu's election was almost a certainty since his family owns the Rama Naidu Film Studios and the election for the post was reserved for the studio sector this year. The APFCC president post is filled by rotation with candidates from various sectors each year.
News Posted: 31 July, 2011
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