pepsI m&is#`...tham&sap#` jOSh#`
n&yUDhillI: pram&ukha SItala pAn&IyAla tayArI diggajaM '%pepsikO%' TEsT# ippuDu krikeT#` jan&Alaku ruchistun&n&aTlu lEdu. I n&ela 18 n&uMchi prAraMbham&ein&a kOTlAdi rUpAyala iMDiyan&#` prIm&iyar#` lIg#` (eipiel#`) TvaMTI-20 TOrn&I adhikArika pAn&Iya hOdA kOsaM pepsikO rU.50 kOTlu chelliMchi eidELla oppaMdaM kudurchukuMdi. beMgaLUrulO gata SukravAraM jarigin&a toli m&yAch#`lO pepsikOki tagin&a AdaraNa labhiMchalEdu. dIn&itO pepsikO okkasArigA chirrettipOyiMdi. oppaMdaM prakAraM, m&yAch#`lan&u pratyaKsha prasAraM chEsE TIvI chAn&el#`lO peppI brAMDlan&u chUpiMchAlsi uMTuMdi. kAn&I, tam&a brAMDla prasAra viShayaMlO pratyEkiMchi vArAMtapu m&yAch#`lalO eipiel#` m&En&Ej#`m&eMT#` an&usaristun&n&a (prachAra) tIru pepsikO adhikArulan&u asaMtRuptiki guri chEsiMdi. dIn&itO pepsikO bRuMdaM I vyavahArAn&n&i eipiel#` m&En&Ej#`m&eMT#` dRuShTiki tIsukeLli charchiMchin&aTlu telisiMdi. dIn&ipei spaMdiMchEMduku pepsikO adhikArulu n&irAkariMchAru.
eipiel#` adhikAri okaru m&ATlADutU, '%gata SukravAraM n&uMchE kadA TOrn&I prAraMbham&ayiMdi. ippuDippuDE paristhitulan&u okkOkkaTigA chakkadiddutU vastun&n&AM%' an&i cheppAru. pepsikO m&IDiyA hakkula kon&ugOlu saMstha '%m&eiMD#`ShEr#`%' adhikAri okaru m&ATlADutU, idi pepsikO-eipiel#` m&adhya kudirin&a pratyaKsha oppaMdaM. I viShayaMlO tam&a saMstha Em&I chEyalEdan&i tElchi cheppESAru. eipiel#` grouMD#` spAn&sar#`gA pepsikO vyavaharistOMdi. ayitE m&yAch#`la pratyaKsha prasAraM sam&ayaMlO TeiTil#` spAn&sar#`gA Diel#`eph#`, kO-spAn&sar#`gA hIrO hOMDA, aMpeir#` spAn&sar#`gA kiMg#`phiShar#` eyir#`lein&s#` chAlA labdi poMdutun&n&A`yan&Edi peppikO vAdan&a. prasAra saMstha sOn&I m&yAks#` spAn&sarlugA vyavaharistun&n&a kOkA-kOlA, hyUMdAy#`, voDAphOn&#`, m&yAks#` n&yUyArk#` leiph#`, gOdrej#` grUp#`, siTI byAMk#` saMsthalu kUDA labdi poMdutun&n&Ayi. m&arOveipu tan&a pratyarthi kaMpen&I kOkA-kOlA adan&aMgA kiMgs#` 11 paMjAb#` jaTTu TIM spAn&sar#`Ship#`n&u chEjikkiMchukuMdi.
oppaMdaM prakAraM, kOkA-kOlAku m&ohAli jaTTu sabhyulu vEsukun&E Ti-SharTulu, helm&eTlapei brAMDiMg#` hakkulatO pATu m&ohAli sTEDiyaMlO An&#`-grouMD#` brAMDiMg#` hakkulu kUDA dakkutAyi. adE pepsikO m&AtraM eipiel#` grouMD#` spAn&sarlalO oka kaMpen&IgA m&Atram&E n&ilichiMdi. ayitE eipiel#` n&ibaMdhan&ala guriMchi pepsikO n&iSitaMgA arthaM chEsukun&n&aTlu lEdan&i paluvuru bhAvistun&n&Aru. I viShayaMlO pratyarthi kaMpen&I kOkA-kOlA m&uMdu chUputO pakkA gEm&#`plAn&#`n&u rUpoMdiMchukuMdi. bhArata krikeT#` n&iyaMtraNa m&aMDali (bIsIsIei)tO pepsikO en&n&O ELlugA vANijya saMbaMdhAlan&u kon&asAgistU vastOMdi. aMtEkAka eisIsIki ippaTikE dAdApu 60 m&iliyan&#` DAlarlan&u chelliMchi glObal#` spAn&sarlalO okaTigA sthAn&aM saMpAdiMchiMdi.
News Posted: 21 April, 2008
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