Red FM announces fourth innings with Sunrisers

New Delhi, April 6 (INN): Adding yet another season to its association with cricket in the country, Red FM, India largest and most awarded Radio network, announced its partnership with Sunrisers Hyderabad (SRH) as their 'Principal Sponsor' for the fourth year in a row. Sunrisers Hyderabad is the most followed franchisee of the Indian Premier League (IPL).

As part of the partnership, the Sunrisers Hyderabad team will sport the Red FM logo on the front of the jerseys. Additionally, Red FM will bring its saliency to the field as well as on-ground activation with the SRH Team.

Captained by Indian Team opener Shikhar Dhawan, Sunrisers Hyderabad has added some exciting talent for this season, including explosive Indian all-rounder Yuvraj Singh, New Zealand captain batsman Kane Williamson, pacer Ashish Nehra and England captain batsman Eoin Morgan. Sunrisers Hyderabad has star players like David Warner, Naman Ojha and Bhuvneshwar Kumar who have been part of the team, which saw Hyderabad Sunrisers emerge among the successful teams from last seasons.

Speaking on the occasion Nisha Narayanan, Chief Operating Officer, Red FM said, 'Red FM stands for a fun, spirited and exiting attitude that reflects in our programming and in our people. It's no surprise then that we are happy to be partnering Sunrisers Hyderabad for the fourth year in a row. Sunrisers Hyderabad has the most impressive line-up of cricketing stars and as a brand compliment our 'Bajaate Raho' spirit. The association looks promising and we hope to deliver to our listeners an experience to remember. We have planned extensive on-ground consumer engagement initiatives to leverage the association. Wishing SRH a good season ahead!'

Speaking on the occasion, Sunrisers Hyderabad CEO K Shanmugan said, 'Sunrisers Hyderabad has had an exciting journey in the Indian Premier League and as always, we are very happy to continue and strengthen our relationship with the Red FM team. In the past, we have done some fabulous promotions with Red FM that has helped in promoting our team and its players and has helped us in building strong equity with SRH supporters. We are looking forward to this association this year too'

As part of the partnership, Red FM will run contests online as well as on-air during the IPL season and winners of these competitions will be rewarded with official merchandise of Hyderabad Sunrisers and autographed memorabilia. Apart from this, Red FM being the official radio partner, will also run interesting contests for match tickets at the team's home turf at Rajiv Gandhi International Stadium in Hyderabad. The partnership will also see key team players on-air on Red FM and engage with listeners across cities. Listeners also stand an amazing opportunity to connect and meet their favorite Sunrisers Hyderabad players. On the digital front, Red FM will release behind the scenes video content on its digital platforms.