Publicity is the only concern
Hyderabad: Tollywood knows how to make most of any situation, it is rather common in film industry.
A top hero shooting in 45 degrees heat hits the headlines, his remuneration and romance does not get into print, forget about visuals. He is paid to work and producers have no control over temperature.
So what's so big about it? A film star shoots for 18 hours, goes abroad to learn dance steps and all that blah,blah,blah,blah' so what again?
O! My, my dear, that's publicity. The first picture this hero is pairing with that heroine or that actress romancing with this hero, how does that become news?
My first picture with this director, That hero's 100th film that all publicity material.
People should remember that NTR never used take out the heavy ornaments and armour during break as he wants to maintain the continuity, while others used to get rid of the material and have lunch or whatever.
ANR made a serious effort to learn english and how to conduct himself by learning the etiquette to gel well with high society.
If a picture is released on time that's an achievement, if it is delayed that's again news, if it is advanced that's still great.
Some pictures are shot after announcing the release date and when they achieve they blow their own trumpet.
So what if an auto driver leaves his house with a vow to return with a certain amount of money and if he earns, he earns that's all.
But film land is different, sycophancy rules the roost and a few families have a vice like grip.
That apart, films are released and delayed for various reasons and there could be genuine reasons as well.
After tearing a muscle Ram Charan Tej's Racha release date was doubtful but news is that it will be released on April 15 with the young hero cooperating.
Sampath Nandi is the director and NV Prasad, Paras Jain is the producer of the film made under Mega Supergood Films banner.
News Posted: 25 March, 2012
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