Aishwarya to endorse Kalyan Jewellers

Hyderabad: Aishwarya Rai Bachchan, former Miss World and the international face of Indian cinema becomes the brand ambassador of jewellery retail chain Kalyan Jewellers. This is the first time that Aishwarya who has so far endorsed only international brands is endorsing a jewellery retail brand.

'Aishwarya's popularity and stardom at an international level is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style and substance, international acceptance and family orientation will take our brand to greater heights', T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said. 'We are proud and happy to have got her to endorse our brand', he added.

Today the group has 34 stores spread over the 4 southern states and is fast evolving as the No.1 jewellery brand in the country. This year the group is entering new markets of Maharashtra, Punjab, Delhi, West Bengal and Gujarat.

The group is expecting to touch a turnover of Rs 15000 crores this financial year. By 2014 end the group expects to touch 100 stores across the world.

Kalyan has planned an advertising campaign that will get national and international visibility. It will be for Kalyan's advertising film that Aishwarya will face the camera for the first time after her maternity break.

Aishwarya will be wearing Kalyan's latest designs for this ad film which will be made at a cost of Rs 1.5 crores.

The jewellery designed by internationally acclaimed designers from various parts of India is under manufacturing in Kalyan's state-of-the-art production units.

Almost 15 new brands in gold and diamond jewellery is under various stages of manufacture. With this new range Kalyan will be the undoubted market leader in terms of jewellery designs and variety.

Kalyan Jewellers has always been noted for their innovative advertising campaigns. Whether it is about purity in gold jewellery, fair trade practices, availability of variety in designs, all the ads have become memorable due to the creative ads and innovative narration styles.

Over the years Kalyan has done pioneering campaigns to educate people about purity in gold, pricing malpractices in gold and cheating through offers and schemes.

Through these campaigns Kalyan had forced competitors to adopt of BIS hallmarking in many markets. These campaigns were endorsed by legends of South Indian cinema like Nagarjuna, Prabhu, Sivrajkumar, Mammootty and Dileep.

Aishwarya's presence will render these campaigns a different dimension on a national scale.

Kalyan has a retail history of over 100 years. Generations have expanded the business with a firm grounding in the virtues of fair and transparent business on which the founders entered retailing.

The frontiers of growth were crossed on the shoulders of the customer's trust and satisfaction. The group started its first jewellery store two decades ago with a store in Thrissur.