Nag's MEK draws more eye balls
'Final Answer?' 'Locked in' and the 'Dreaded Warning Hooter' are the most tense moments in the popular game show, Meelo Evaru Koteeswaradu (MEK) hosted by Nagarjuna.
Contestants however say that they enjoy the opportunity of meeting the superstar more than anything else. 'We didn't have anything on our screen before the final answer. We often thought that we were quite bright! Sometimes we win sometimes we lose, yet the thrill to be part of this show anchored by celebrity Nagarjuna is beyond words,' they aver.
Nagarjuna as well is thoroughly relishing his part in the game show. 'I may have given them some anxious moments and made them sweat but I love being their best friend and steer them to winning as much money as possible. I am overjoyed that more number of homes is switching on their television to watch MEK,' he said.
Meanwhile, the TV ratings (TVR) of the MEK have grown in tremendous proportion. During its very first season, MEK clocked an average TVR of 9.07 and the second one of 10.7 ' a feat not repeated on regional Indian television.
Considering that a show with TRP of 5 is considered a hit today, due to the increase in the number of channels, there is still lot of steam in the show, say industry observers.
'Easing the tension of the participants is one of the biggest challenges I find as an anchor in MEK,' says Nagarjuna. The format to 'Who Wants to Be a Millionaire?' Devised in the UK - has been exported to around 100 countries worldwide, including India, Afghanistan, China and Uruguay.
News Posted: 1 July, 2014
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