Mood in Tollywood turns dull and somber
Hyderabad, No 24 (INN): Tollywood is suddenly silent for reasons unknown. Earlier, there was hype on some incident or the other, be it the shooting schedule, stars' dates, film progress, audio dates, new ventures, sycophancy or otherwise something or the other used to pop up.
Of late it is not that vibrant, not that nothing is happening nor anything is being missed, the hype and the punch are missing. Two major groups or the supporters were always at loggerheads since Balakrishna- Chiranjeevi times.
The so called supporters never used to leave any opportunity to bait the other group and things seem to have improved for good, if not totally changed.
The recent controversy over the alleged remarks of Ram Charan evoking Balakrishan's outburst and the subsequent pact following Chiranjeevi's words of wisdom is an indication of the changed things.
After the Dookudu blitz and the IT raids, and Sri Rama Rajyam drawing not-so-well collections, despite the quality of the film, the buzz, has become slow if not silent.
Still newspapers fill their cinema page with whatever is available and TV channels beams out 30 minute story on anything that seems fit to the person sitting at the table.
Set reporting is gone and now it is only the muhurat, audio and review that the press is invited. Some leaks are also done cleverly and some figures like RGV, who have the pulse of the media or its weakness, try to promote their forthcoming venture in a manner they deem it fit.
When there are only a handful of heroes doing one or two pictures and small timers not getting the needed support, dubbing pictures do creep in and the industry runs the way the wind blows at that particular time.
News Posted: 24 November, 2011
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