Kite flying in Tollywood
Hyderabad: It need not be Sankranti for kite flying in Tollywood as it is a routine affair, speaking from the publicity point of view.
At a time when paid news has been accepted, with or without debate, things can be turned our way at least till the cat comes out of the bag.
A recent film was given rave review with a high rating and the cast hopped from one television channel to the other going gaga, but it went off as quickly as it came.
Someone did question about the genuineness of the review published on the film as well on twitter.
The general norm is never write anything adverse on top families, Ceaser's wife cannot lie attitude. If something is written, the so-called fans come into the picture and create gallata with single-minded argument.
Point is how the publicity wing operates is a in a closed network. The film is promoted with a heavy dose of audio visual material from the audio itself, which will like you-scratch-my-back-i-will-scratch-yours lines.
A loud music, some jokes, wine and dine and the mood continues till the eve of the film release. FM Radio has been a new platform for promoting audio and stay on till and after the release.
Next it is the release. A big build-up is given whether rational or otherwise, like actor A is pairing with actress B for the first time. So What? That cannot be the strength of the film.
Os say this is the 100th film of the star, who cares, unless it is good enough to watch. Fans will any watch with or without publicity. A special show will be organised to finance them for the decoration, hype and if need be for demonstrations.
When the picture goes flat everyone goes into a shell and will be back soon to promote another picture on the same lines. This has been the pattern.
There were days when directors were in control of everything and there was a democratic process wherein writers, music directors and in some cases the lead stars were also involved in the film making.
Then came the actor domination era and everything used to by his whims. Then came an era of producers . Everyone from light boy and upwards was heard saying that he is putting in money so things should go right.
With the top families establishing their banners and their kin getting to the top, things changed and not to the better. One more family joined the biggie class and things did not change either.
Present trend, at least some feel, is that the film should hero-oriented and he should have a larger than life image. He can bash a handful of people with ease and many times without a scratch on his body.
Loves the girl or makes the girl love him and ignores her to intensify the anxiety levels, ridiculous comedy scenes and the hero be seen and elevated in 14 of the 15 reels of the film.
It is time the trend change and meaningful films also get their space, literally'as majority of the theatres are in the hands of biggies the film you should be released on their terms and the time they say it should be released.
This Sankranti Businessman has come and the Puri used his own formula that a person should have a goal, even if it is a youngster going to Mumbai to become a Don and speaks Telugu.
It is Bodyguard from D Ramanaidu yard and Nandiswarudu from the NTR clan. All other films were shunted ahead or after Pongal.
Manipulating dates and floating dates is a proven fact in the industry, but no one can manipulate quality which will come in the open.
The Dirty Picture and Journey are still running and theatres are full, unlike forced screening as it happens many times.
News Posted: 16 January, 2012
|
