Commercials of blowing own trumpet
Hyderabad: How the biggies got hold of the telugu film industry is by having a share every aspect of the show business.
They were actors, producers, distributors and exhibitors all in one or being part of every branch.
Nothing wrong, show biz is an enterprise. Now even fine arts have come into the mercantile activity, nothing wrong again.
A teacher can start a school, a journalist can start a paper, a sportsperson can start an academy and a star can begin an acting school.
Following the trend, music director MM Keeravani has created his own music label Vel Records. The music director who has many melodious songs to his credit is a busy man composing music and promoting his own company.
The news peg is that his Vel Records bagged the audio rights of Jr NTR's upcoming film Dammu. Needless to say that Keeravani himself has composed the music.
Dammu has NTR and Trisha in the lead roles along with Kartheeka. Boyapati Sreenu directs the film produced by Alexander Vallabha and presented by KS Rama Rao under Creative Commercials banner.
News Posted: 23 February, 2012
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