Do we produce Award films?
Hyderabad: Should awards be given to fill the gap? This has been a question often asked. Many times certain awards go for askance while at times when there are no nominations for certain categories.
Should you select the best of the nominations that have come or can the powers that be reject them and say the films are not up to the mark.
How else can you justify our films getting awards in all categories locally while drawing a blank at the national level, forget Oscars.
The cream of National Awards went to regional language films, though Vidya Balan could win the Best Actress Award.
Where do we stand on a national scale? Being a multi-crore industry we dole out films in good quantity, forget quality and the measure of success is scaled by collections and not the various elements, story, screenplay, editing, performance, music and the like, of the picture.
In Hollywood and Bollywood as well, we have 90 per cent of the films catering to the commercial interests but the remaining ten per cent are made for winning awards and they are winning awards.
We do not have this class and culture in Tollywood.
The industry here is under the control of a few biggies who produce films, buy distribution rights and also are exhibitors, they own theatres or hold lease.
Since the industry is run purely on commercial basis, it becomes difficult for small budget films to make it big as they are virtually at the mercy of biggies.
Recently, we have seen how only pictures stayed in Pongal fray with one film after the other slipping out of the race and the two big films galloped collection of the week or two and left the market for the other films.
Post production work delay is the most common excuse for postponing a film as that element of the film can take any number of days to suit the requirement quick or leisurely.
This is where you see films like Inkennallu and the like keep waiting for theatres, while some pictures with nil collection (viewers wise, as the money will be paid by the interested party) but still run for 50 days or 100 days. One popular theatre in the city witnessed such a feat.
Under such circumstances, anti-piracy MoU was signed making government a party.
Good for the industry, but there should also be equal measure of concern for small budget films from the government end and the Film Chamber should take every one seriously, and should not be a puppet in the hands of a few influential people.
Lease of theatres and dates available should be made public or displayed at the Film Chambers and concerned Departments/Institute of State Government to begin with.
News Posted: 24 March, 2012
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