Review: Ee Rojullo - fails midway
Hyderabad: 'Ee Rojullo' with newcomers in the lead is a take on today's love stories with the director predominantly focusing on the story between Sri (Srinivas) and Shreya (Reshma) to tell other stories in the narrative.
The film unravels with the duo talking about their past relationships. Sri decides not to love any other girl after his past relationship ends on a bitter note.
Sri moves into a new apartment with his friend (Sai, a stammer and an aspiring filmmaker) by lying that he is married because the apartment committee will not let it out for bachelors.
Meanwhile, a certain Kishore proposes to Shreya, but she decides she will only be a friend to him, nothing more, nothing less.
In a coincidence, Sri lands next door to Shreya with whom he earlier had an encounter which results him in getting hit with an empty tin bottle and he bleeds.
Their next meeting happens, thanks to another empty tin bottle which she throws from her balcony. This time the injury is less serious compared to earlier as he hardly bleeds. Much to the amusement of Sri, Shreya apologises for a change.
As the story moves forward, enters Shreya's friend Bhargavi who has a sincere lover. But Bhargavi wants to use him to pay for her fee and education.
She is keen on dumping him after using him to the maximum. Her credo: Women should use the weapons they are armed with to take advantage of men.
How sick! Likewise aforementioned similar characters form a part and parcel of the movie.
Finally, the man who vows not to love any girl and the women who wants no more men in her life come together, but will it go forward is the question?
To start with, 'Ee Rojullo' tries to be out-of-the- box right from its take off. Sadly it fails midway as clich's after clich's mar the story.
With a script that heavily rests on the shoulders of fresh talent, the film entertains in patches. Director Maruthi uses every other tricks in the book to keep you hooked to the film hence the odd Ilayaraja numbers (from 'Nayakudu', 'Abhinandana'), group of guys wearing masks of Pawan Kalyan, Mahesh Babu, NTR, Prabhas, Ram Charan Tej, characters giving their own spoofy version of Prakash Raj's and Ravi Teja's dialogues in 'Vikramarkudu', warning calls to heroine with a Bommali ('Arundhati') flavour, Mahesh's dialogues in 'Pokiri' etc.
Maruthi dishes out unnecessary characters - such as the apartment watchdog (Ambati Srinivas) and his assistant - that neither make sense nor evoke laughter.
The latter is constantly shown applying oil to the stick that the former has, to beat the blue of intruders. Alas, he never uses it though he gets a chance. Maruthi also fails in giving a strong climax which was necessary especially since the interval portion is also sluggish.
Dialogues, which are laden with double meanings, are the backbone of the film as the youth who happen to be on the worst side of a relationship bound to get connected.
However, Maruthi deserves a pat for presenting his lead characters who often mistake love for friendship.
Authenticity forms another important factor in the film. Performance wise, Srinivas falters at places, but soon gets back on track. Reshma, who looks like a distant cousin of actress Trisha, comes up with a breezy performance.
Sai brings the house down with laughter. MS Narayana in a miniscule comes up with a poor performance, inexperience of the director in handling him. Rounding up, 'Ee Rojullo' is an honest attempt which presents the take of today's youth on love.
It entertains you for major portions, but lacks the killer punch owing to a weak climax. If you are looking for sheer entertainment not getting into the minuses of the film, then this film can be given a go ahead.
News Posted: 25 March, 2012
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