Fruit juice sales rise as summer advances
Hyderabad, May 5 (INN): For the lower middle class and poor, the seasonal shops which sell fresh fruit juices on the roadsides are seen to be a boon.
These seasonal stalls, set up mostly by enterprising youngsters from various parts of the state on the city roads, sell a glass of cold and fresh fruit juice at around Rs 6 per glass, on par with the price of a cup of tea or Irani Chai as it is more popularly called in the twin cities.
Apart from Pineapple, Grapes, Watermelon, Mango, Sweet-Lemon and Sapota, sugarcane juices is also available on the city roads, all for as little as Rs 6.
Nagesh, one such enterprising youngster says, 'Business will bloom till the summer ends, right up to mid-monsoon. I then look for other businesses to run, to keep my home fires burning. The response from the public is tremendous, and it leaves me enough profit by the end of the season to invest in a new business.'
Nagesh add, 'the most preferred juices are that of mango and lime. Some customers desire a glass of juice of unseasonal fruits. We do not have a problem with that, since these are available in the Fruit market, right around the year. We make a decent profit by the end of the day.'
Azam, a watchman, sipping his glass of cooled pineapple juice said, 'I regularly enjoy a glass of fruit juice as it is very helpful in coping with the heat. A soft drink is slightly costlier and does not give us this much energy. Apart from being economical, these fruit juices are also healthy. I have opted for pineapple juice today just for a change of taste, otherwise I relish the mango juice.'
Shankar Rao, another customer said that he and his friends prefer the fruit juices in summers to the tea as it relaxes them. The cost of a glass of fresh fruit juice varies in each shop which sells them. The roadside vendors sell a glass of fresh fruit juice at around Rs 6, while it rises according to the locality of the shops.
'If a juice shop has chairs, you can be very sure that each glass costs about Rs 10, and if it inside a caf', then the minimum price is Rs 15,' says Shankar Rao. Nagesh says that he manages to sell around 150-200 glasses of fresh fruit juices every day. He also expects sales to rise as the summer heat increases in intensity. For this, he is already making preparations, looking to hire an assistant.
News Posted: 5 May, 2011
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